About us

MSME Africa Alliance is a membership-based not-for-profit organization established by Africans to support indigenous MSMEs on the continent.

With varying experiences from different sectors and regions, we’ve mastered the skills of understanding business requirements irrespective of the industry they serve. Our members vary from tiny start-ups to larger corporations that wish to take their business higher.

We’ve helped entrepreneurs set up businesses, build productive teams, make the most of the available resources and scale up to untapped market regions.

Our Mission

To create an enabling environment that facilitates the growth of MSMEs in Africa to provide decent work, and economic growth and reduce inequality through sustainable and synergetic partnerships.


Our Goals

  1. Create 1 million jobs for women and young people through MSME empowerment and synergetic alliances across Africa by 2030.
  2. Enhance adoption of green practices by MSMEs in Africa by 2030.
  3. Foster research, innovation, and adoption of sustainable technologies within major MSME sectors in Africa by 2030

Our values 

Social - Everything we do is for the greater good.

Passionate - We love what we do and we are good at it

Innovate - Reinvent the wheel, why not?

Evidence-based - We believe in dreams but we work with reality